I believe growth begins with understanding. Not just of markets, but of people. What they value. What they resist. What moves them to act.

about

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About Image
About Image

For more than a decade, I’ve worked alongside teams of all sizes, both in-house and agency-side navigating change and challenge.

01

brand strategy & positioning

I weave together business, design, marketing and consumer psychology into positioning that feels true and commercially performs.

01

brand strategy & positioning

I weave together business, design, marketing and consumer psychology into positioning that feels true and commercially performs.

01

brand strategy & positioning

I weave together business, design, marketing and consumer psychology into positioning that feels true and commercially performs.

02

brand identity and storytelling

I'm drawn to the moments when something no longer fits. When a brand must evolve to meet their future.

02

brand identity and storytelling

I'm drawn to the moments when something no longer fits. When a brand must evolve to meet their future.

02

brand identity and storytelling

I'm drawn to the moments when something no longer fits. When a brand must evolve to meet their future.

03

performance creative

I love proving how powerful it can be when you tackle creative problems with the effectiveness measures in mind first.

03

performance creative

I love proving how powerful it can be when you tackle creative problems with the effectiveness measures in mind first.

03

performance creative

I love proving how powerful it can be when you tackle creative problems with the effectiveness measures in mind first.

04

creative built by behaviour

I build brand strategies that get to the real drivers of consumer behaviour.

04

creative built by behaviour

I build brand strategies that get to the real drivers of consumer behaviour.

04

creative built by behaviour

I build brand strategies that get to the real drivers of consumer behaviour.

05

partnerships

I've worked with partners across across hospitality, tourism and not-for-profit to deliver some amazing brand experiences.

05

partnerships

I've worked with partners across across hospitality, tourism and not-for-profit to deliver some amazing brand experiences.

05

partnerships

I've worked with partners across across hospitality, tourism and not-for-profit to deliver some amazing brand experiences.

through the grapevine

through the grapevine

(You heard it from them first)

Steph gets it. She thinks like a strategist, designs like a behavioural scientist, executes like someone who knows business objectives aren’t abstract poetry. The kind of Senior Creative who makes you look smarter for hiring them? That’s Steph.

Jason Perelson

Former Creative Director – creativeXpeople at Synergy Group

4-time winner of "The Pitch" on ABC's Gruen

  • "Steph is one of those rare creatives who just gets it. She's quick to understand the strategic intent behind any creative brief and has an incredible design eye to match. Beyond her creative ability, she's genuinely lovely to collaborate with. Professional, thoughtful, and the kind of person who elevates the whole team."

    Erin Collett

    Creative Director – TMA

    Worked with Steph

    Creator of the Eye Bags emoji

  • “Steph was so great to work with! She always had her content scheduled in advance, had great creative skills and took feedback really well! She is very missed from the QT team!."

    Jenn Fluri

    Snr. Social & Content Manager

    EVT Hotels & Resorts

    Managed Steph directly

  • "Steph is a strong, motivating leader who consistently brought me along on her creative thinking journey. She invites input and clearly articulates the why behind every design decision. She has brought multiple brands to life, always ensuring innovative design was underpinned by thoughtful strategy, analytical rigour, and a connected, high-performing team."

    Ella Hourigan

    Former colleague

    creativeXpeople

    Reported to Steph

  • "Whether it's balancing multiple projects simultaneously, running workshops on design fundamentals or coordinating workshops with clients, Steph has clear process-driven thinking and brings her positive and infectious attitude to each scenario. It's always an honour and a pleasure working alongside her."

    Jesse Wells

    Team member

    creativeXpeople

    Worked with Steph