I believe growth begins with understanding. Not just of markets, but of people. What they value. What they resist. What moves them to act.

about

go on, keep scrolling

For more than a decade, I've worked alongside founders, marketers, product teams, and enterprises navigating change and challenge.

insight to impact

I weave together design, marketing, and consumer psychology into positioning that feels true and commercially performs.

insight to impact

I weave together design, marketing, and consumer psychology into positioning that feels true and commercially performs.

insight to impact

I weave together design, marketing, and consumer psychology into positioning that feels true and commercially performs.

embracing ambiguity

I'm drawn to the moments when something no longer fits. When a brand must evolve to meet their future.

embracing ambiguity

I'm drawn to the moments when something no longer fits. When a brand must evolve to meet their future.

embracing ambiguity

I'm drawn to the moments when something no longer fits. When a brand must evolve to meet their future.

finding clarity

from here we can find clarity and build what comes next.

finding clarity

from here we can find clarity and build what comes next.

finding clarity

from here we can find clarity and build what comes next.

through the grapevine

(You heard it from them first)

Steph gets it. She thinks like a strategist, designs like a behavioural scientist, executes like someone who knows business objectives aren’t abstract poetry. The kind of Senior Creative who makes you look smarter for hiring them? That’s Steph.

Jason Perelson

Creative Director

"Steph is one of those rare creatives who just gets it. She's quick to understand the strategic intent behind any creative brief and has an incredible design eye to match. Beyond her creative ability, she's genuinely lovely to collaborate with. Professional, thoughtful, and the kind of person who elevates the whole team."
Erin Collett, C/D
The Mark Agency
“Steph was so great to work with! She always had her content scheduled in advance, had great creative skills and took feedback really well! She is very missed from the QT team!."
Jenn Fluri
QT Hotels and Resorts
"Steph is is a strong, motivating leader who consistently brought me along on her creative thinking journey. She invites input and clearly articulates the why behind every design decision. She has brought multiple brands to life, always ensuring innovative design was underpinned by thoughtful strategy, analytical rigour, and a connected, high-performing team."
Ella Hourigan
Direct report
"Whether it's balancing multiple projects simultaneously, running workshops on design fundamentals or coordinating workshops with clients, Steph has clear process-driven thinking and brings her positive and infectious attitude to each scenario. It's always an honour and a pleasure working alongside her."
Jesse Wells
Team member