Canva empowers millions to design daily.

But designing isn't the hardest part of creativity.

Thinking is.

The messy, nonlinear, frustrating evolution of ideas. The ideas that are born in workshops, in showers, over drinks, during long days at whiteboards. The discarded routes. The concepts that almost made it. The ones that didn't.

What if those ideas did not disappear?

The Concept

Turn existing ideas into market-ready campaigns, brands and strategies in minutes.

All while crediting the people that made them.

• Share unused campaign concepts and early-stage thinking

• License alternate visual directions

• Credit authorship of ideas, not just finished templates

• Discover how others have approached similar problems

• Build reputation through contribution

Not a template marketplace.
A marketplace of imagination.
Amplified by community.

Real businesses, Real impact

Creators are no longer rewarded only for the ideas that get chosen. They are rewarded for the full scope of their creative thinking. At scale, this strengthens Canva's creator economy and deepens emotional attachment to the platform.

By monetising creative thinking, Canva unlocks:

• A new premium discovery layer for enterprise teams

• Expanded creator revenue per user

• Higher marketplace transaction volume

• Increased platform stickiness

At scale, this strengthens Canva's creator economy and deepens emotional attachment to the platform